Mission Statements: The Good, the Bad, and the Ugly
3 min readSep 30, 2021
Just a few days ago, I was on a Zoom meeting with a client organization. About eight people were there. Somehow the topic of mission statements came up.
One guy said, “They’re pretty useless. Nobody does anything with them.”
Another said, “Hardly worth the ink they’re written with.”
Yet another said, “Written and forgotten.”