Don’t treat everyone the same

Michael Jaffarian
2 min readNov 9, 2021

…. wait. What? This sounds like injustice. It’s wrong to be nicer to the rich person than the poor person, or to open more doors for the White person than the Black person, or to listen more seriously to the man than to the woman. So we should treat all people the same, right?

That’s all good and important, but not what this article is about. This is about understanding people as individuals, each with their…

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Michael Jaffarian

I'm a consultant to nonprofits, with an emphasis on research. I help nonprofits thrive & change the world. Also an artist & gardener. www.michaeljaffarian.com.