Death to SWOT!

(That’s organizational analysis by looking at Strengths, Weaknesses, Opportunities, & Threats.) Why swat down SWOT? Because it’s old, it’s tired, it’s simplistic, it’s overused, and it’s not the best path to a good strategic plan for an organization. Psychologically, it feels good (We have Strengths! We have Opportunities!), and feels astute (hm … we have Weaknesses. We have Threats. We’re being real!).